11 Secrets of a Great Site

11 Secrets of a Great Site

We all know that if you are offering services or products online, it is essential to have an internet presence. This will make your website the most important and often the only place that clients or customers will search for you. You must make it easy for casual visitors to turn into serious fans and earn high ratings on the internet.

1. Use a consistent and clear theme.

Does your website use a single identifiable message? Do visitors get the message immediately? Or will they feel overwhelmed by all of it? Internet surfers tend to have shorter attention spans. Web surfers are quick to respond when they become overwhelmed.

2. Make yourself readily available.

Keywords are the best way for search engines to find your site. It is possible for Google or Yahoo search engines to recognize your website if you use keywords.

3. Once you find it, be easy to get around.

It is frustrating and exhausting to get lost in the sea of pictures and words all night. There is no way to know how you can find what information you are looking for. It should be clear and easy to navigate your way to the information you seek.

4. Use links that work.

It’s almost as annoying as getting confused about the content of articles. Knowing where you are and where you want to go is as simple as clicking an apparent link. You might find that there isn’t one or you have clicked on the wrong page. Make sure to check your links frequently.

5. Communicate your professionalism, trustworthiness and credibility.

What is your website saying about you? You choose your website to show that you are skilled in what you do and have the experience and expertise to be the expert you readers seek. You can’t say these things, but it is possible. In creative writing classes, there is an omission: don’t say. That should be the motto.

6. Create a rapport with your reader

Web 2.0 revolves around relationships. Web 2.0 is not a one-way conversation. It’s a dialog between you and your visitor. There are many things your website can say. “Hi, I’m __________. Let’s get to know the other person. What you’re interested in? How can I help? Let’s interact.”

7. Answer the WIIFM (“What’s Inside for Me Personally”) question.

It shouldn’t surprise you that your website doesn’t relate to you. Instead, it should be about you and your customers. Is this what they want and can they find it? How will they benefit from information, entertainment and take-aways? Why would they wait?

8. You can add new features and update your information often.

Take a look at yesterday’s newspaper. Although it still has its uses, the newspaper isn’t designed to keep you up-to-date with all of the latest information. There are many things happening in cyberspace and on this planet. “Inquiring minds want to know.”Google thrives on the creation of new material.

9. You should be full of valuable information.

The Web, as the internet’s largest library and encyclopedia, is the great resource for all things. That’s just amazing. Where does the tiny website and you go together with this huge picture? The information you provide is what someone seeks. You have the responsibility to provide as many information as you can.

10. Don’t hesitate to give away your goods.

You shouldn’t keep your light hidden behind a bushel. Allow it to shine. Give it to the reader. This will create a friend who is at the very least grateful and will be able to return. There is no way to provide too many. There is more to the world than what you believe you are aware of. It would be useless to share your knowledge.

11. Do not be a obvious advertisement for products and services.

It is frustrating to look for information on the internet and find an endless stream of ads for products. You will lose sight of all rules on these sites. Provide useful information. Freebies available.

These suggestions are common sense. These are common sense suggestions. You do not have to use them all at once. You can start with one or two and then check out your search engine like Google to see if it has moved higher in the ranks. You can look at sites that were before yours to find out what percent of the secrets they discovered.

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