Though seemingly new, Pinterest has quickly become a major method to obtain buyers. Pinterest is just not new. It has been gradually rising in popularity going back a couple of years. In fact, it’s still in beta now despite suddenly landing in the new number 3 just right the Social Media Network rankings (as of March 2012).
If your audience is primarily women, aged 35 – 55, in households with an average income of $100,000 or more, then Pinterest is often a social platform you would like to add to your marketing mix. Here are 5 key ideas to bear in mind if you undertake decide it’s for you personally:
Daily Pins, But Not All At Once.
Like every social networking, daily is preferable to weekly, and several times day is superior to once for any solid 85 minute session. This is because when you pin, or re-pin, a picture, it goes out onto the general stream of pins. Think: newsfeed. If you do a solid chunk of time there (so that you can cross at least one thing off your list for today) then you will not only clog up everyone’s feed, but risk getting un-followed by others not appreciating the saturation.
Narrow The Focus Of Each Board
Red shoes surpasses shoes; Zone 5 Silver Roses is way better Roses. Because in the massive volume, the narrower the niche the greater. It’s just like living in Manhattan where the tighter plus more specific you specialty, the harder business and better prices you’ll be able to command. You get conidered just as one expert in the that narrow niche, which enable it to take up a leadership, go-to, guru status for those who want just that.
Many businesses on Pinterest just want to promote themselves. However, Pinterest users are incredibly conscious of self-serving businesses, and they usually get ignored. The best way to beat that is by promoting other businesses or making pins contributing to useful articles. You could co-opt a colleague and do “third-party endorsements” for each and every other. When you recommend somebody else, it expands your individual authority.
Follow the Leader
Chances are that, regardless how big your business, there exists someone bigger or corresponding to you within your niche. Follow that business. Even if it is your main competition, follow that business on Pinterest. Logically this makes not sense, consider it’s got worked for people on Twitter, (the final big new thing in Social Media Marketing) the assumption is that it work here too.
The concept is that this leader will then reciprocate and follow you back. Thus, when you take an action, it’ll appear because leader’s stream. So all of the leaders’ people get to find out you too along with the theory is basically that you will improve your group of fans being a result.
It’s no secret a video gives you an incredible opportunity to promote your organization and connect with the audience. However, a lot of people have no idea that you can pin videos on Pinterest, so there are fewer videos in comparison with images. That offers you a competitive edge.