Simply put, mobile-friendly web design is a website which is designed and optimized specifically for handheld mobile devices, including tablets and smart phones. And mobile friendly web design is the act of making a website which adapts well to the various screen sizes that it is viewed on. It is also useful to keep a variety of content tiles on the page, and use images that scale well. Another important factor in this type of website design is ensuring that users can access all of the content and functionality of the site without having to reload the page or any links. This is generally referred to as ‘adaptive web design’.
The advantages of using adaptive web design are primarily related to user experience. With responsive design for mobile websites you are guaranteed to provide a highly fluid user experience. When a user moves their hand from one side of the screen to another on their mobile phone, your website should automatically change to match that movement. As well as this movement, the layout and color scheme should also be adjusted appropriately to ensure that content is not hard to follow. To take this one step further, you may also want to include navigation bars so that users don’t need to scroll down the page to find what they are looking for.
This is particularly important in terms of search engine optimization. Many search engines such as Google rely on the user’s ability to browse quickly to identify relevant results. And with more people using their mobile phones to access the Internet, the speed at which searches are conducted has also increased. In order to remain competitive and provide a better user experience, businesses need to ensure that they optimize their websites for smartphones. And if you’re going to be the one doing this work, then it pays to get things right from the start.
For example, most smartphones have a search feature that enables them to quickly identify products. However, users can often get lost or confused by the search results, and some will consequently click on the wrong search option or end up wasting time searching. To avoid this, and to provide a great mobile website design, your site should allow users to narrow down the search results using an on-page search feature. Some examples include:
Another important way to ensure that your site is found quickly and correctly is to ensure that it’s easy to navigate around. A great example of this is Etsy, one of the top eCommerce sites on the internet. Etsy allows users to create handmade crafts using a variety of different items including paper, crochet, resin, and more, and allows them to then display these products on their mobile website design.
With so many people are accessing the Internet via their mobiles, it’s clear that users would like to be able to access websites easily from anywhere they are. In fact, in recent months, there have been many major improvements to how this is done. One such improvement is the introduction of “tap, and pay” payment options. Users can now simply wave their smartphones over the payment terminal, enter in their credit card details, and pay for the goods that they wish to buy. This is perhaps one of the best examples of how you can use your tap and pay feature to increase your mobile website design.
Although smartphones have largely taken over the need for laptops and computers in everyday life, there are still a considerable number of people who use them for personal and business purposes. This has prompted manufacturers to launch products that are completely mobile-friendly. Some of the best examples include: Amazon’s smart-phone apps, Yelp’s mobile-first restaurant review app, Twitter’s instant-messaging function, and many others. Indeed, just as the majority of businesses now use mobile phones to communicate with customers, businesses that deal with the public in any way should make sure that their website design is mobile-friendly too.
The most important advantage of mobile-friendly website design is that it increases your chances of increasing your mobile web traffic coming through your site. In general, responsive web design increases your site’s chances of converting mobile device users into actual buyers. It is also very helpful in increasing search engine optimization (SEO) traffic since the mobile devices used to browse the Internet are generally more capable of searching and accessing information. In other words, a good responsive web design will make your site easier and more convenient to find. In effect, a greater percentage of mobile-based traffic will actually turn into potential buyers.