If you’re a commercial roofing contractor or residential roofing expert, a website design is a must. The right roofing website isn’t just a sales brochure or a place where you can put up any old info-it’s a way to turn potential customers on to your business, give them helpful information, and help build up your online reputation as an expert in the field. Your roofing website needs to clearly outline what you do, whether it’s intended for residential customers, commercial property owners, or both, as well. If you’re focusing on one particular kind of roofing work, make sure that your website looks professional and informative enough to impress clients and potential customers alike. Here are some basic website design tips for commercial contractors and residential roofers.
As a general rule of thumb, keep your website professional and clean looking. Nothing says “my stuff isn’t cool enough” better than a sloppy old website. Also, as a general rule, residential and commercial roofers tend to use different jargon and terms, so it’s important that your website and its copy flow naturally. Don’t let potential clients become confused when they first visit your site. If they get lost, they won’t have a clue what to do.
There are dozens of different kinds of roofing website designs available to homeowners and contractors today. While a lot of people still opt for the single-page, scrollable website with just a few images and a brief introduction about you, more homeowners and businesses are leaning toward multi-page, responsive design. With responsive web design, web pages are designed to adapt to a variety of screen sizes and browser styles. For example, this might mean that the site looks best on laptops, desktops, tablets, and smartphones, but not if you’re using a mobile phone.
Many professionals believe that it’s important to have both a single-page and multi-page website, but many roofing companies are stubborn and stick to the old school. If you own a small roofing business, you may think that you don’t need a website. However, the fact is that even small businesses need to compete with big competitors in their field. By creating a website, you’ll be able to market your company, show your experience, interact with potential customers, show awards and accomplishments, provide contact information, and search engine optimization (SEO).
Having a custom roofing website design will help you attract new customers. While you may have received some business from past customers, a new customer can be a difficult client. A solid understanding of SEO and search engine optimization can help you attract new customers. By adding the words “custom roofing services” to your web address, potential customers will know that you’re a specialist in this field, which helps you to win new customers.
It’s important to invest in a high-quality roofing website design company. This way, you know you won’t waste your money. Before investing in a professional website design company, learn as much as you can about the company. If you find out that the designer from the website design firm that you choose does not know anything about SEO, choose another firm.
Most roofing website builders today have to be, or websites that work like an online email account. The website builder uses HTML code to create the look and feel of a traditional website. Because the MotoCMS is so similar to a website, the web users can access the website with a mouse click of the mouse. In addition, there are many other things web users can do with most is, including posting comments, editing content, and searching for specific information. With this kind of feature, it’s possible for you to not only reach out to a large number of new web users, but you also get to keep in touch with your existing customers.
While you can certainly expand your customer base by increasing your current client base, the real way to grow your business is by finding new customers. That’s why investing in a quality roofing website design firm can be so beneficial. If your company’s current web presence doesn’t do well enough to increase your web traffic, then you should consider investing in a high-quality roofing website design company. In addition to providing the tools needed to increase traffic and increase web presence, a great roofing company will also help you improve your search engine rankings and gain a competitive edge in the roofing industry.