Small business website design prices vary widely, depending on the type and size of your business and the particular website solution you need. The small business market is highly competitive, and web designers have to be highly creative and technical in order to survive. Many website design companies are highly expensive, using cutting-edge technology and state of the art software to help them design your small business website. Small business website design prices are based on a number of factors, including design time, complexity of the project, the number of pages, and the various needs you have, such as accepting credit cards, providing a shopping cart, providing customer service, accepting online orders and more.
Functionality When it comes to small business website design, functionality encompasses an array of functionalities, each focused on a specific purpose. Make sure that the company you choose specializes in this area so you don’t waste money and resources on a mistake. A good website must have reliable navigation, categories, search options, an effective email system, featured articles, and lots of social media connections. If your business wants to take online orders or accept online payments, plan ahead for additional functionality expenses in your small business website design costs.
Small Business Website Hosting While small businesses may not require the full features of hosting a larger website, they do need a reliable hosting service that can provide them with basic website management tools, such as a backup system, domain names, subdomains, SSL certificates, and FTP access. Small businesses may also benefit from affordable monthly website hosting rates, as compared to rates offered by large website hosting companies. Small business website hosting prices usually range between fifteen and twenty dollars per month, and businesses may also be able to purchase domain names and create multiple domain names for a lower fee. If you’re planning to add extra functionality to your website, make sure the hosting provider you use offers these services at no additional cost.
User Experience Design Although small businesses may not think of user-experience design when purchasing small business website design services, it plays a crucial role in keeping customers happy with the website. Many websites offer a series of options to users, such as options to change colors, adjust fonts, adjust borders, and more. You should always ensure that your chosen company provides the features that you need at a price that is affordable. Unfortunately, some websites make these options available to users at a high degree, which can frustrate users and lead to lost business. For smaller businesses, it’s important that all of the functionality options are featured prominently, so that users do not have to turn to the Internet for help when attempting to utilize the site.
Ecommerce Software The term “ecommerce” refers to online shopping and buying. Ecommerce software makes it possible for small businesses to take advantage of online marketing and sales, which can be very beneficial for a company’s bottom line. There are many ecommerce packages available, but many small businesses choose to build their own ecommerce site from scratch. Building ecommerce websites is not terribly complex, and many small businesses find that it can be a simple process if they follow a step-by-step guide.
Higher Visibility Search engine optimization, or SEO, plays an integral role in gaining higher visibility on search engines. When you choose an SEO provider, you will want to make sure that they understand how to work with the intricacies of search engine optimization, and that they offer plenty of highly specialized tools for higher visibility on the search engine results pages. SEO tends to be quite a detailed process, and some small businesses struggle to deal with the intricacies of this process without professional assistance. Many smaller businesses also try to handle SEO themselves, but this can prove to be a dangerous and time-consuming process that can actually cause damage to a small business’s finances.
Higher Visibility Webmasters often turn to domain names when they want to boost their visibility on the web. Unfortunately, when a web designer gets involved with domain names, the average cost of website design for small businesses rises dramatically. Designers charge a lot per name because they have to include the servers and bandwidth costs associated with hosting a domain name. This creates a significant cost difference between small business owners who need a higher visibility on the web and larger business owners who can afford to pay the average cost of website design for small businesses. In addition, many small business owners who have chosen to build their own websites struggle to justify the cost against the amount of time it takes them to build their own websites.
CMS: Building a CMS can often prove to be more beneficial for small businesses than building their own websites. Most CMS systems require less technical support, which allows small business owners to take less time off from work and devote that time to building their website. Although, CMS requires more work than a typical website builder, the cost of the system often justifies the savings.