A banner is definitely an area with various colors and contents presented usually in the head of your site in order to attract people or eyes. Now-a-days banners on web site can be used for different purposes. They could be used for marketing, promoting certain product or internet site.
There are certain tips that makes the banners attractive, thus attract people and pressurize them to click on the banner. Followings are few of such tips:
The color scheme possesses much importance in generating good banners for advertisements. The colors are chosen according to the product being marketed and also the liking of visualizer and visitors. Generating color combinations and contrast is an art and it could only be learnt after a large amount of expertise in graphic designing.
Another essential thing to make a banner for advertisement may be the size of the banners. Again the size is suggested according to the liking of the client as well as according on the liking of visitors and demand of the item being marketed.
A good banner possesses logo for your particular company and product. Useful information that needs to be concise or appropriate is pasted on the banner.
Different other tactics like animations they can double and, all in all, the goal of these tactics is marketing oriented. Some times buttons can also be provided around the banner in order that the visitors could explore different arena with the products or internet sites by clicking different buttons.
The banners may be anytime about the internet site either for the top, on the bottom or about the sides, though the best and expensive banner is certainly one that is placed with the top with the site.